Connecting in Megaclasses: The Netnographic Advantage
| Year of publication: |
2007
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|---|---|
| Authors: | O'Reilly, Norman J. ; Rahinel, Ryan ; Foster, Mary K. ; Patterson, Mark |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 10459716. - Vol. 29.2007, 1, p. 69-84
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