Connecting power with locus of control in marketing channel relationships: a response surface approach
| Year of publication: |
2006
|
|---|---|
| Authors: | Keysuk Kim, Stephen ; Hsieh, Ping-Hung |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 23.2006, 1, p. 13-30
|