Consensus and collaboration: Norm-regulated behaviour in industrial marketing relationships
Year of publication: |
1997
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Authors: | Spekman, Robert E. ; Salmond, Deborah J. ; Lambe, C.Jay |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 31.1997, 11-12, p. 832-856
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