Consequence of personality attributes on brand loyalty in the automobile industry
Gaurav Joshi, Deepti Pathak, Kirti Agarwal, Samant Shant Priya
| Year of publication: |
2021
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|---|---|
| Authors: | Joshi, Gaurav ; Pathak, Deepti ; Agarwal, Kirti ; Priya, Samant Shant |
| Published in: |
International journal of Indian culture and business management : IJICBM. - Genève : Inderscience Enterprises, ISSN 1753-0814, ZDB-ID 2439496-8. - Vol. 24.2021, 4, p. 503-522
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| Subject: | attitudinal loyalty | automobile sector | behavioural loyalty | brand loyalty | brand preference | personality | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kfz-Industrie | Automotive industry | Markentreue | Brand loyalty | Markenimage | Brand image | Markenführung | Brand management | Markenartikel | Brand | Kfz-Markt | Automotive market |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJICBM.2021.119889 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012799076