Consideration set formation with multiproduct firms : the case of within-firm and across-firm evaluation costs
Lin Liu; Anthony Dukes
| Year of publication: |
2013
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|---|---|
| Authors: | Liu, Lin ; Dukes, Anthony |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 59.2013, 8, p. 1871-1886
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| Subject: | consideration set formation | multiproduct firms | within-firm search | product line | pricing | Mehrproduktfertigung | Multiproduct production | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009788946