Consideration Set Formation with Multiproduct Firms: The Case of Within-Firm and Across-Firm Evaluation Costs
| Year of publication: |
2013
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| Authors: | Liu, Lin ; Dukes, Anthony |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0025-1909, ZDB-ID 2063451. - Vol. 59.2013, 8, p. 1871-1886
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