CONSIDERATIONS ON THE PRICING STRATEGY FOR THE PRODUCT LINE

Many of the companies offer for selling a product line, that is a closely interrelated products group, which operates in a similar manner, there are generally sold to the same customer groups, there are distributed through the same type of distribution channels and ranges between the same price limits, which makes the process for establishing the price strategy to become extremely complex. Throughout this article, I have highlighted the role of the price in the firm's strategy, I have presented some price strategies, commonly used in the product lines, and in the end I have tried to emit a series of predictions on the price strategies under acceleration of the globalization process.