Consistent comments and vivid comments in hotels' online information adoption : which matters more?

Liu Huiyue, Guo Peihan, Yin Haiwen

Year of publication:	2022
Authors:	Liu, Huiyue ; Peihan, Guo ; Haiwen, Yin
Published in:	International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 107.2022, p. 1-16
Subject:	Negative online reviews \| Hotel consumers \| Information adoption model \| External attribution \| Brand trust \| Konsumentenverhalten \| Consumer behaviour \| Hotellerie \| Hotel industry \| Virales Marketing \| Viral marketing \| Vertrauen \| Confidence \| Online-Marketing \| Internet marketing \| Markenimage \| Brand image \| Theorie \| Theory \| Online-Handel \| Online retailing

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