Conspicuous consumption, relationships, and rivals : women's luxury products as signals to other women
Year of publication: |
2014
|
---|---|
Authors: | Wang, Yajin ; Griskevicius, Vladas |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 40.2013/14, 5, p. 834-854
|
Subject: | Luxusgüter | Luxury goods | Kaufmotiv | Consumer motivation | Nachfrageinterdependenz | Interdependent preferences | Frauen | Women | USA | United States |
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