Construal-level perspective on consumers' donation preferences in relation to the environment and health
by Sabrina Lucke and Joerg Koenigstorfer
| Year of publication: |
2018
|
|---|---|
| Authors: | Lucke, Sabrina ; Koenigstorfer, Joerg |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 40.2018, 1, p. 21-34
|
| Subject: | Psychological Distance | Psychological Closeness | Congruency | Charities | Social Marketing | Fundraising | Konsumentenverhalten | Consumer behaviour | Social marketing | Psychologie | Psychology | Wohltätigkeit | Charity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011912917