Constructing a relationship-based brand equity model
| Year of publication: |
2009
|
|---|---|
| Authors: | Wang, Chao-Hung ; Hsu, Li-Chang ; Fang, Shyh-Rong |
| Published in: |
Service Business. - Springer. - Vol. 3.2009, 3, p. 275-292
|
| Publisher: |
Springer |
| Subject: | Brand equity | Relationship quality | Service encounter |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10008515360