Constructing an Empirically Derived Measure for Customer Contad
| Year of publication: |
1995
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|---|---|
| Authors: | Kellogg, Deborah L. ; Chase, Richard B. |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0025-1909, ZDB-ID 2063451. - Vol. 41.1995, 11, p. 1734-1749
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