Constructing consumer-brand relationships to better market and build businesses
Max Blackston and Edward Lebar
| Year of publication: |
2015
|
|---|---|
| Authors: | Blackston, Max ; Lebar, Edward |
| Published in: |
Strong brands, strong relationships. - London : Routledge, ISBN 978-1-138-78683-7. - 2015, p. 376-392
|
| Subject: | Beziehungsmarketing | Relationship marketing | Markentreue | Brand loyalty | Markenimage | Brand image | Persönlichkeitspsychologie | Personality psychology | Kreditkartengesellschaft | Credit card industry |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011316648