Consumer acceptance of new food technologies for different product categories : the relative importance of experience versus credence attributes
Year of publication: |
2015
|
---|---|
Authors: | Loebnitz, Natascha ; Bröring, Stefanie |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 27.2015, 4, p. 307-317
|
Subject: | Credence attribute | experience attribute | food technology | perceived healthiness | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality | Funktionelle Lebensmittel | Functional food | Lebensmittel | Food | USA | United States | Experiment | Warenkennzeichnung | Product labelling | Vertrauensgüter | Credence goods |
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