Consumer acceptance of service bundles : an empirical investigation in the context of broadband triple play
Oliver Schilke; Bernd W. Wirtz
| Year of publication: |
2012
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|---|---|
| Authors: | Schilke, Oliver ; Wirtz, Bernd W. |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 49.2012, 2, p. 81-88
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| Subject: | Triple play | Technology acceptance model | Information integration theory | Customer value | Innovation diffusion | Partial least squares (PLS) | Innovationsakzeptanz | Innovation adoption | Innovationsdiffusion | Konsumentenverhalten | Consumer behaviour | Partielle kleinste Quadrate | Partial least squares | Kundenwert | Leistungsbündel | Bundling strategy | Strukturgleichungsmodell | Structural equation model |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009541805