Consumer activism on the internet : the role of anti-brand communities
Year of publication: |
2009
|
---|---|
Authors: | Hollenbeck, Candice R. ; Zinkhan, George M. |
Published in: |
Cross-cultural and critical perspectives on brands. - London [u.a.] : Routledge. - 2009, p. 621-638
|
Subject: | Verbraucherberatung | Consumer advice | Soziale Bewegung | Social movement | Social Web | Social web | Multinationales Unternehmen | Transnational corporation | Markenartikel | Brand |
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