Consumer adoption of the Uber mobile application : insights from diffusion of innovation theory and technology acceptance model
Year of publication: |
2019
|
---|---|
Authors: | Min, Somang ; So, Kevin Kam Fung ; Jeong, Miyoung |
Subject: | diffusion of innovation theory (DIT) | Sharing economy | technology acceptance model (TAM) | Uber mobile application | Innovationsakzeptanz | Innovation adoption | Innovationsdiffusion | Innovation diffusion | Konsumentenverhalten | Consumer behaviour | Mobile Anwendung | Mobile application | Innovation | Mobilkommunikation | Mobile communications |
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