Consumer adoption versus rejection decisions in seemingly similar service innovations : the case of the Internet and mobile banking
Year of publication: |
July 2016
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Authors: | Laukkanen, Tommi |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 7, p. 2432-2439
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Subject: | Consumer resistance | Adoption | Rejection | Service innovation | Internet banking | Mobile banking | Logistic regression | Konsumentenverhalten | Consumer behaviour | Electronic Banking | Electronic banking | Innovationsakzeptanz | Innovation adoption | Internet | Innovationsdiffusion | Innovation diffusion | Innovation | Mobile Business | Mobile business | Mobilkommunikation | Mobile communications |
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