Consumer affective responses to direct mail messages: The effect of gratitude and obligation
| Year of publication: |
2011
|
|---|---|
| Authors: | Kolyesnikova, Natalia ; Sullivan Dodd, Sara L. ; Callison, Coy |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 13178519. - Vol. 17.2011, 5 (1.12.), p. 337-354
|