Consumer affinity as a key factor to mitigate reluctance to buy foreign products : the moderating role of organic and induced image to counteract negative communication campaigns and image crises
M. Mar Serrano-Arcos, Raquel Sanchez Fernández, Juan Carlos Pérez-Mesa
| Year of publication: |
2024
|
|---|---|
| Authors: | Serrano-Arcos, M. Mar ; Fernández, Raquel Sanchez ; Pérez-Mesa, Juan Carlos |
| Subject: | reluctance to buy | consumer affinity | perceived value and risk | organic and induced image | counteracting negative campaigns | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Öffentlichkeitsarbeit | Public relations | Firmenimage | Corporate reputation | Herkunftsbezeichnung | Designation of origin |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.24136/oc.2755 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014636093