Consumer affinity for foreign countries : construct development, buying behavior consequences and animosity contrasts
Erik Bertin Nes; Rama Yelkur; Ragnhild Silkoset
| Year of publication: |
2014
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|---|---|
| Authors: | Nes, Erik Bertin ; Yelkur, Rama ; Silkoset, Ragnhild |
| Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 23.2014, 4, p. 774-784
|
| Subject: | Animosity | Appraisals | Buying behavior | Consumer affinity | Country of origin | International management | Micro image | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Multinationales Unternehmen | Transnational corporation | Markenimage | Brand image | Internationales Marketing | International marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010400553