Consumer analysis to evaluate R&D projects
| Year of publication: |
1981
|
|---|---|
| Authors: | Hauser, John R. |
| Institutions: | Sloan School of Management, Massachusetts Institute of Technology (MIT) |
| Subject: | HD28 .M414 no.1245- | Marketing research | Technological innovations | Consumers Research |
| Extent: | application/pdf |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Notes: | The text is part of a series 1721.1 Number 1245-81. |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10005574530