Consumer animosity, country of origin, and foreign entry-mode choice : a cross-country investigation
Cher-Min Fong, Chun-Ling Lee, and Yunzhou Du
| Year of publication: |
2014
|
|---|---|
| Authors: | Fong, Cher Min ; Lee, Chun-ling ; Du, Yunzhou |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 22.2014, 1, p. 62-76
|
| Subject: | consumer animosity | country of origin | foreign entry mode | country of brand | country of ownership | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Ursprungsregeln | Rules of origin | Internationaler Markteintritt | International market entry | Auslandsinvestition | Foreign investment | Welt | World | Nationalkultur | National culture | Multinationales Unternehmen | Transnational corporation | Markenimage | Brand image | China | Markenartikel | Brand | Internationales Marketing | International marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010348927