Consumer Archetypes: A New Approach to Developing, Consumer Understanding Frameworks
| Year of publication: |
2006
|
|---|---|
| Authors: | Morris, Leigh ; Schmolze, Raimund |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 46.2006, 3, p. 289-300
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