Consumer attitudes towards brand extensions of designer-labels and mass-market labels in Hong Kong
Shuk-Ching Liu and Tsan-Ming Choi
| Year of publication: |
2009
|
|---|---|
| Authors: | Liu, Shuk-ching ; Choi, Tsan-Ming |
| Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 13.2009, 4, p. 527-540
|
| Subject: | Mode | Fashion | Markentransfer | Brand extension | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Hongkong | Hong Kong |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003904760