Consumer-based brand equity and brand performance
Year of publication: |
2008
|
---|---|
Authors: | Oliveira-Castro, Jorge M. ; Foxall, Gordon R. ; James, Victoria K. ; Pohl, Roberta H. B. F. ; Dias, Moema B. |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 28.2008, 3/4, p. 445-461
|
Subject: | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Brasilien | Brazil | Großbritannien | United Kingdom |
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