Consumer-based brand equity and consumer-based brand performance : evidence from smartphone brands in the USA
Deli Yang, Mahmut Sonmez, Mario Gonzalez, Yi Liu, Carol Y. Yoder
| Year of publication: |
2019
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|---|---|
| Authors: | Yang, Deli ; Sonmez, Mahmut ; Gonzalez, Mario ; Liu, Yi ; Yoder, Carol Y. |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 26.2019, 6, p. 717-732
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| Subject: | Comparative study | Consumer-based brand equity | Consumer-based brand performance | SEM | Smartphone brand | US | Markenimage | Brand image | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Mobiltelefon | Mobile phone | USA | United States | Herkunftsbezeichnung | Designation of origin | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-019-00154-w [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012120877