Consumer-based brand equity and status-seeking motivation for a global versus local brand
| Year of publication: |
2011
|
|---|---|
| Authors: | Roy, Rajat ; Chau, Ryan |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bradford : Emerald, ISSN 0954-7517, ZDB-ID 11747407. - Vol. 23.2011, 3 (14.6.), p. 270-285
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