Consumer behavior analysis : (a) rational approach to consumer choice

ed. by Donald A. Hantula ...

Year of publication:	2013
Other Persons:	Hantula, Donald A. (ed.)
Publisher:	London [u.a.] : Routledge
Subject:	Konsumentenverhalten \| Consumer behaviour \| Rationalität \| Rationality \| Kaufentscheidung \| Purchase decision \| Marketingmanagement \| Marketing management \| Verhaltensökonomik \| Behavioral economics \| Verbraucherforschung
Description of contents:	Table of Contents [gbv.de]
Published items:	14 hits in ECONIS - Online Catalogue of the ZBW

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