Consumer behavior
Year of publication: |
1981 ; 2. ed
|
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Authors: | Berkman, Harold W. ; Gilson, Christopher |
Publisher: |
Boston, Mass. : Kent |
Subject: | Wirtschaftliche Verhalten | Verbraucher | USA | Werbung | Konsumentenverhalten | Consumer behaviour | Japan |
Description of contents: | Table of Contents [gbv.de] |
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Encarnación, José, (1986)
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Meeting the challenge of competition and change : American Management Association ; AMA
(1957)
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Thieme, Ulrich, (1987)
- More ...
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Advertising : concepts and strategies
Gilson, Christopher, (1980)
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The National Audit Office, the Public Accounts Committee and the risk landscape in UK public policy
Dunleavy, Patrick, (2009)
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French, Norman D., (1978)
- More ...