Consumer behavior in social commerce : results from a meta-analysis
Year of publication: |
2021
|
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Authors: | Mou, Jian ; Benyoucef, Morad |
Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 167.2021, p. 1-13
|
Subject: | Meta-analysis | Purchase decision-making | Social commerce | Trust | Konsumentenverhalten | Consumer behaviour | Meta-Analyse | Social Web | Social web | Online-Handel | Online retailing | Vertrauen | Confidence | Kaufentscheidung | Purchase decision | Electronic Commerce | E-commerce |
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