Consumer Behavior in the Sharing Economy : Adoption, Engagement, and Post-Usage Dynamics

by Cecilia Grieco

1. Introduction -- 2. Framing the scope of the research. Definitions and boundaries of the sharing economy -- 3. To share or not to share? Approaching the sharing economy -- 4. ‘Happily ever after’ The post-purchase behaviour of sharing economy consumers.

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Year of publication:	2024
Authors:	Grieco, Cecilia
Publisher:	2024.: Cham : Springer Nature Switzerland 2024.: Cham : Imprint: Springer
Subject:	The sharing continuum \| Social marketing \| Platform management \| Sharing economy ecosystem \| Mobility industry \| Second-hand markets \| The sharing shame paradox \| Pro-environmental awareness \| Konsumentenverhalten \| Consumer behaviour \| Share Economy \| Sharing economy \| Social Marketing \| Gebrauchtmarkt \| Second-hand market \| Digitale Plattform \| Digital platform