Consumer Behavior Insights, Consumption Dynamics, and Segmentation of the Japanese Wine Market
| Year of publication: |
2012
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|---|---|
| Authors: | Bruwer, Johan ; Buller, Courtney |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285x. - Vol. 24.2012, 5 (1.10.), p. 338-355
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