Consumer behavior
Frank R. Kardes ; Maria L. Cronley ; Thomas W. Cline
| Year of publication: |
2011
|
|---|---|
| Authors: | Kardes, Frank R. ; Cronley, Maria L. ; Cline, Thomas W. |
| Publisher: |
Mason, Ohio : South-Western |
| Subject: | Verbraucherverhalten |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XX, 421 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-538-74540-6 ; 0-538-74688-2 ; 978-0-538-74688-5 ; 0-538-74540-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004950861