Consumer behavior
Leon G. Schiffman (Professor Emeritus of Marketing and E-Commerce, Peter J. Tobin College of Business, St. John's University, New York City), Joseph Wisenblit (Professor of Marketing, Stillman School of Business, Seton Hall University, New Jersey)
| Year of publication: |
[2019] ; Twelfth edition
|
|---|---|
| Authors: | Schiffman, Leon G. ; Wisenblit, Joseph |
| Publisher: |
New York, NY : Pearson |
| Subject: | Konsumentenverhalten | Consumer behaviour |
| Extent: | xxix, 478 Seiten Illustrationen 29 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references (pages 405-431) and index |
| ISBN: | 0-13-473482-3 ; 978-0-13-473482-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011742569