CONSUMER BEHAVIOR TOWARDS MOBILE PHONE USAGE: A CASE STUDY OF MUKTSAR DISTRICT

Usage of mobile phone has increased among masses in the recent time. Rapid growth and competition among the mobile handset companies have provided afford-able handsets. This has resulted in increase of customer base. Thus it is of significant interest to assess the customer view on usage, necessity and spending on mobile phone. Hence, the paper concludes that Nokia is the most preferred brand among all occupa-tions as they are satisfied with the quality although they are facing some problems. The survey also provides general opinion about the impact of mobile phone usage on users’ work efficiency.