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Consumer behavior
Engel, James F., (1986)
Consumer behavior and the practice of marketing
Runyon, Kenneth E., (1977)
Consumption economics : a multidisciplinary approach
Burk, Marguerite C., (1968)
Lessons in scholarship
Wilkie, William L., (2020)
My memorable experiences as a marketing academic at the Federal Trade Commission
Wilkie, William L., (2014)
Special section commemorating the 100th anniversary of the US Federal Trade Commission