Consumer behaviour and sales forecast accuracy : what's going on and how should revenue managers respond?
Christine S. M. Currie and Ian T. Rowley
| Year of publication: |
2010
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|---|---|
| Authors: | Currie, Christine S. M. ; Rowley, Ian T. |
| Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 9.2010, 4, p. 374-376
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| Subject: | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Prognose | Forecast | Fluggesellschaft | Airline | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008646955