Consumer behaviour and the retail "sales": Modelling the development of an "attitude problem"
| Year of publication: |
1996
|
|---|---|
| Authors: | Betts, Erica J. ; McGoldrick, Peter J. |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 30.1996, 8, p. 40-58
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