Consumer boycotts of foreign products : a metric model
Murat Hakan Altintas, Bahar F. Kurtulmusoglu, Ruediger Hans Kaufmann, Serkan Kilic and Talha Harcar
| Year of publication: |
2013
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|---|---|
| Authors: | Altintas, Murat Hakan ; Kurtulmusoglu, Bahar F. ; Kaufmann, Ruediger Hans ; Kilic, Serkan ; Harcar, Talha |
| Published in: |
Amfiteatru economic : an economic and business research periodical. - Bucureşti : Ed. ASE, ISSN 1582-9146, ZDB-ID 2566390-2. - Vol. 15.2013, 34, p. 485-504
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| Subject: | Consumer boycott | discourse analysis | foreign product | marketing | measurement | xenophobia | Konsumentenboykott | Konsumentenverhalten | Consumer behaviour | Messung | Measurement | Internationales Marketing | International marketing | Multinationales Unternehmen | Transnational corporation |