Consumer brand categorization for durables with limited problem solving: An empirical test and proposed extension of the Brisoux-Laroche model

Consumer brand categorization for durables with limited problem solving : an empirical test and proposed extension of the Brisoux Laroche model

Church, Nancy J., (1985)

Incorporating service quality into consumer mall shopping decision making: a comparison between English and French Canadian consumers

Laroche, Michel, (2005)

Individualistic orientation and consumer susceptibility to interpersonal influence

Mourali, Mehdi, (2005)