Consumer Brand Choice: Money Allocation as a Function of Brand Reinforcing Attributes
| Year of publication: |
2010
|
|---|---|
| Authors: | Oliveira-Castro, Jorge ; Foxall, Gordon ; Wells, Victoria |
| Published in: |
Journal of organizational behavior management. - Binghamton, NY [u.a.] : Haworth Press, ISSN 0160-8061, ZDB-ID 5937048. - Vol. 30.2010, 2, p. 161-176
|