Consumer-brand relationship quality : when and how it helps brand extensions
Kyeongheui Kim; Jongwon Park; Jungkeun Kim
| Year of publication: |
2014
|
|---|---|
| Authors: | Kim, Kyeongheui ; Park, Jongwon ; Kim, Jungkeun |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 4, p. 591-597
|
| Subject: | Brand management | Brand relationship quality | Brand extension | Consumer judgment | Markenführung | Markentransfer | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Markenartikel | Brand |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010363454