Consumer-brand relationships' development in the mobile internet market : evidence from an extended relationship commitment paradigm
Apostolos Giovanis
| Year of publication: |
2016
|
|---|---|
| Authors: | Giovanis, Apostolos |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 25.2016, 6, p. 568-585
|
| Subject: | Brand loyalty | Brand commitment paradigm | Consumer brand management | Mobile internet services | Service brand evaluation | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Mobilkommunikation | Mobile communications | Internet | Markenartikel | Brand | Markentreue | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-05-2015-0884 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011587849