Consumer-brand relationships in step-down line extensions of luxury and designer brands
Kamilla Hanslin and Anne Rindell
| Year of publication: |
2014
|
|---|---|
| Authors: | Hanslin, Kamilla ; Rindell, Anne |
| Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 18.2014, 2, p. 145-168
|
| Subject: | Consumer-brand relationships | Fashion brands | Image dynamics | Line extensions | Luxury brands | Step-down line extensions | Luxusgüter | Luxury goods | Markenimage | Brand image | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markentransfer | Brand extension | Markenartikel | Brand | Mode | Fashion | Markentreue | Brand loyalty |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010384290