Consumer choice and market outcomes under ambiguity in product quality
Year of publication: |
May-June 2018
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Authors: | Yoo, Onesun Steve ; Sarin, Rakesh |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 37.2018, 3, p. 445-468
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Subject: | bounded rationality | ambiguity | predisposition | hypothesis testing | multiattribute utility | information strategy | competition | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Begrenzte Rationalität | Bounded rationality | Produktqualität | Product quality | Entscheidung unter Unsicherheit | Decision under uncertainty |
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