Consumer choice strategies : simplifying vs. optimizing
Peter Wright
| Year of publication: |
1975
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|---|---|
| Authors: | Wright, Peter |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 12.1975, 1, p. 60-67
|
| Subject: | Verbraucher | Marktforschung |
| Type of publication: | Article |
|---|---|
| Notes: | mit bibliogr. Angaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003014577