Consumer cognition at the point of sale : results from a process tracing study
by Oliver B. Büttner, Manuel Rauch & Günter Silberer
| Year of publication: |
2005
|
|---|---|
| Authors: | Büttner, Oliver B. ; Rauch, Manuel ; Silberer, Günter |
| Publisher: |
Göttingen : Inst. für Marketing und Handel |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 16 Bl. |
|---|---|
| Series: | Beiträge zur Tracking-Forschung. - Göttingen. - Vol. 11 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 3-934914-90-X |
| Source: |
Persistent link: https://www.econbiz.de/10004865876