Consumer complaining behavior in banking : the influence of brand image on brand forgiveness and negative word-of-mouth
Petek Tosun, Merve Yanar Gürce
| Year of publication: |
2024
|
|---|---|
| Authors: | Tosun, Petek ; Gürce, Merve Yanar |
| Subject: | Brand trust | Brand forgiveness | CSR image | Personnel image | Consumer complaining behavior | Corporatesocial responsibility | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Beschwerdemanagement | Complaint management | Corporate Social Responsibility | Corporate social responsibility | Firmenimage | Corporate reputation | Virales Marketing | Viral marketing | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Markenführung | Brand management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41264-022-00194-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015057657