Consumer complaint behavior and defection : the moderating role of demographic factors and switching cost
Hafiz Muhammad Tahir, Zeeshan Akbar Buttar and Imtiaz Ahmad
| Year of publication: |
May 2018
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|---|---|
| Authors: | Tahir, Hafiz Muhammad ; Buttar, Zeeshan Akbar ; Ahmad, Imtiaz |
| Published in: |
The IUP journal of marketing management : IJMM. - Hyderabad : IUP Publ., ISSN 0972-6845, ZDB-ID 2615477-8. - Vol. 17.2018, 2, p. 58-79
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| Subject: | Konsumentenverhalten | Consumer behaviour | Beschwerdemanagement | Complaint management | Wechselverhalten | Switching behaviour | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011881485